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No Point Without a Story, No Story Without a Point

Jesse White

A few nights ago, I had the opportunity to share some industry trends we are seeing in the market with a group of credit union leaders in the Upstate. We took a different approach and created a story guide to follow throughout the discussion instead of a presentation. I tried to drop the audience into each story, giving them something tangible they could interact with, and attempted to leave a series of images in their mind to drive home the ideas.

What’s the So-What?

If you’ve ever struggled making your ideas relevant to a broad audience, consider tying them to a story. Why? Stories are remembered up to 22 times more than facts alone.

Too many times we try to explain our ideas and convince the audience using data & facts. However, multiple studies have shown that if you use a story, people are much more likely to remember your message and underlying ideas.

Want to make your message more impactful? The next time you present to a group, remember this rule: ‘no point without a story, no story without a point’

Try it out, it will move you closer to the outcome you are seeking.

Remember, “Whoever tells the best story wins.” ~ John Quincy Adams

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Jesse White

VP, Strategic Partnerships

Jesse leads the client and business development teams at Katalyst. His experience spans multiple technology platforms and infrastructure. He is skilled at helping customers solve business challenges, navigate market trends and make smarter decisions with disruptive technologies.

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